New Music Manifesto

IMG_1530I’ve been driving around the country for the better part of three years, playing music, sleeping in my car, seeing amazing places, and meeting new people. All these things are really brilliant and I’m quite privileged to do them. I have had a lot of people comment on their jealousy over my life and it has humbled me.

Here’s the other side of what I’ve been doing for the past three years: constant autism meltdowns on the road, sore back and neck from sleeping in a Honda Element towards the end of my 30s, spending more money than I have, stressing out over whether or not I can afford publicity, getting stuck in a city/state more than a day’s drive from my home and support system, crying, screaming, punching, unable to breathe, stress headaches, and broken equipment I can’t possibly afford to replace. For all my trouble and effort, I have never made a dime, but I have lost an infinite number of them.

I want to break down what it takes to “make it” in the music industry (e.g. people all around the country know and love your music). First off, you have to have a lot of energy and a thick skin to pull you through countless, thankless shows in towns you have never heard of: For every San Francisco there’s a dozen Springfields. You have to have no financial responsibility towards anyone but yourself: You’re going to be very poor and every cent you make is going to go towards your budding musical career (and a lot of cents you don’t make, too). You have to spend money constantly: touring consistently means constant gas, food, and lodging; $2-3k every time you want to record and press an album (which no one will pay for); $3-10k for publicity every time you want to release; paying band members who will not and should not work for free; constant submission fees to blogs and songwriting contests and festival entries. You have to be mentally sound to a certain point: you must have room for some of your mental health to collapse and still be functional. You stay up late every night, constantly talking to people, promoting yourself and trying to get them to listen to your new single on the drive home on Spotify, which you will not get paid for. Spend more money on radio campaigns, get duped half a dozen times by scams in the process. Feel flattered when someone offers to be your manager, pay them a fee to give you some lame advice about what to do with your band that they learned off some industry blog post you could have read yourself with one Google search. (Not me, however. I’ve had one manager and she was fantastic.)

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Performing at Big Bend National Park, TX. November, 2016

And no one will listen to your songs. You’ll check your streaming stats and it’ll show less than a hundred people listened in the last thirty days and no one is paying you for it. Or you do have a lot of streams and you realize you’re not getting a dime for them. People who do listen to your album don’t talk to others about it, so you don’t grow your audience. You pay for ads on social media to no avail. You book shows constantly, play until your hair starts falling out, work at a coffeeshop saving money to pay for the next tour, and when you get home you have nowhere to live. You are preyed upon, given countless false promises, and the feeling of getting smoke blown up your ass becomes commonplace.

One out of every thousand bands following the industry formula is signed to a real booking contract, or a real management deal, or the coveted record deal (which doesn’t mean shit today, other than you’re about to go into major debt). Out of every fifty bands getting this kind of break maybe one will stick around long enough to release three to five singles, get on a bunch of playlists and break through to the mainstream. Still, most of them will be gone in less than five years, anyway. They’ll emerge from their flirtation with rock-stardom chest deep in debt and with no real-world skills to pay it off. Basement living at its finest.

And you probably make great music people should hear, but it doesn’t matter. You’re nobody to most of the country, and it hurts and breaks you down. It beats your brow into submission until you join the ranks of the “normal” American: holding down a nine to five, denying your artistic inclinations, and buying a house you’ll complain about for twenty-five years. If you’re lucky you’ll continue to be a weekend warrior, playing local bars and clubs to get your fix.

If you’re lucky.

I’m done with all of it. At some point in my 20s and 30s I got this idea that if I worked hard, toured hard, and released plenty of material, someone would recognize the worth of my music and I’d be on my way. I toured all four corners of this country and everywhere in between. I payed big bucks for a major public relations firm only for them to effectively ignore me during the campaign. I’ve had mental breakdowns countless times across the country and I’m just not going to do it anymore.

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In the studio, paying to make an album no one will pay for. June, 2017

I’ve shifted my thinking about music and success. I’ve shifted my thinking about what I’m willing to do to make a living with my guitar and voice. After three years of a lot of pain I’m putting it behind me and looking towards a more realistic and relevant future. As most readers will know, I am moving to Corvallis, OR in two weeks. I am leaving the relative security of the music scene I started in for non-musical reasons, but the move allows me to make some new musical moves and has opened my thinking about what I do.

A musician living in New Mexico, whether it be Albuquerque, Santa Fe, or one of the millions of rural acres in the state, will always have a difficult time on the national scene for one simple reason: Geography. You must travel six hours to get to any major market (Denver or Phoenix), and one of them is crap for music (Phoenix… sorry but it’s true). Furthermore, to get to any other market, major or minor, you have to drive another six hours. Musicians in New Mexico and other markets like it (I’m thinking some midwestern states and some of the mountain west) are isolated and are therefore stuck playing their local scenes and bars in small towns throughout their state. You can’t make a living doing this; there simply aren’t enough gigs to go around. It’s really shitty, because there are some great bands and songwriters from New Mexico (and Montana, and Kansas, and South Dakota) and they will never really get a chance to even do what I did, because it takes too much time and money to be feasible. Throw the social clock in the mix and people end up giving up without anyone other than their local fans ever hearing their songs.

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Having an epiphany in Anacortes, WA. May, 2019 Photo by John Ellison

I had an epiphany while talking to a friend of mine on a recent visit to the Puget Sound: searching for national success, whether it be from an isolated location like the Southwest or a populated location like the East Coast, is bound to be disappointing. So how does one “break out of the town they came from” as Aesop Rock once so eloquently put it? By becoming a regional artist. It’s a mistake I made when I quit the real world and joined this circus called the music industry. I was blinded by pipe dreams, driven by unrealistic goals and hope, and fueled by a constant barrage of encouraging comments from my friends and other people in the music industry. I spent thousands running around the country, playing in places I would not be able to play again for another year (in order to establish an audience in a city, you have to hit it up at least three times year, more likely four), wasting my time. I could have been focusing on everywhere in between Phoenix and Denver and I’d probably have lost a lot less money.

But being isolated in the southwest made me think there was nothing to be made on the rocky mountain circuit; no money, no audience. I wanted my songs to be famous; oh, the hubris of youth. Moving to an area where I have access to not one but four markets, two of them major, made me realize I should be focusing on the Northwest region for the majority of my time. Build a name in the scenes closest to me, start making money. Stop worrying about selling the recorded work and focus on playing real, authentic shows where people can connect with me and my music.

I played a show in Portland, OR in the spring of 2018 at a place called Artichoke Music. The room was “packed” meaning there wasn’t a table or seat open, but there were still less than 50 people in attendance. I played a 30-minute set to a rapt room and it was one of the best experiences I ever had. A week later I repeated the feat to a smaller room in Union, WA. These shows didn’t expose my music to a large crowd, but the crowd that heard it bought music, followed me on social media, and continues to engage my world. This is more important to me than gaining a national audience.

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At Artichoke Music, Portland, OR. April, 2018

I don’t want to be famous. Jesus, could you imagine what a disaster it would be? It would kill me. I want people to hear my songs, and I will continue to create and record on a constant basis, releasing music as soon as possible after I write it. I have a goal of playing one hundred shows in 2020: with 95% of them being in the Oregon or Washington areas. I’m not giving up on my music career, but I am shifting how I think of it. I don’t need the adoration to know my music has value. Adoration is as fleeting as becoming Instafamous (pretty short shelf life on that…). My focus is to become the absolute best writer and performer I can be, all else is side-business. No more wasting thousands on faulty publicity campaigns resulting in nothing but disappointment. No more wasted meltdowns on the side of the road in the middle of nowhere Idaho. No more canceling tours I spent months booking.

Keeping it regional will allow me to cast aside these traditional moorings of the music industry. I just wish I would have thought this way years ago. There’s nothing wrong with only local or regional people knowing and loving my music. It means something to them, and that should mean something to me.

So fire your manager, if you have one. Don’t get sucked into the many, many industry scams preying upon young, hopeful musicians. Focus on your region, make a name there. They’ll care more, you’ll be more fulfilled, and you may just end up with some money in your pocket.

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The Road Part II: Meaning

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Even when it looks like there’s a storm up ahead, the road is the right place for me to be.

My mental health disables me from doing many things. I’ve left a dozen or so jobs due to the ongoing struggle. There are times when it prevents me from taking care of myself: I have a hard time exercising and eating right, I can have a tendency to neglect my hygiene and the state of my house. It can prevent me from doing chores and other work that needs to be done for my music business. It can hold me in a cage, causing me to cancel plans at the last minute, and even cancel gigs in a similar fashion (this isn’t a rare occurrence). Travel has been hard for the past 5 years, and international travel has been completely out of the question. There is so much life that my mental health gets in the way of, so when I’m looking at coping skills I am searching for things that open the doors PTSD and depression have closed on me.

While I’m planning an entire post on the coping skills I have developed, one coping skill, in particular, has developed into a lifestyle over the past 24 years. Music. While I played one musical instrument or another since I was a young child, I didn’t fall in love with it until I started playing guitar. I never felt that playing guitar was a tangible coping skill: It didn’t alleviate my deep-seated feelings of sadness or anger, and I don’t feel that it does as an adult, either.

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All smiles at a show in Lancaster, PA, May 2016.

For me, music doesn’t work like a typical coping skill. There are a lot of layers to this, and I’ll try and explain. For me, music has always been a constant positive presence in a life that has been plagued with negativity. I’m talking about the trauma I’ve been through as well as the trauma of life-long depression. It acts as an anchor, through the most turbulent storms. It has been constant and consistent, unlike most other things in my life. I can depend on it to be there, no matter what. I realize that this could all change in a moment: I could lose my sense of hearing; I could lose the ability to play music somehow. But I am confident that I will always have music in my head, even if I can’t express it.  It’s always there, and I love it so much. I wake up in the morning with songs in my head and I go to bed struggling to filter them out. My love for my wife is the only thing that trumps my love for the feel of a guitar beneath my fingers. It’s this love that has the most profound effect on my life and forced my hand.

Two years ago I left my job as a psychotherapist amidst immense, depressive turmoil. It was hard, I’d left so many jobs for the same reason. I’d begin these jobs by working my ass off and being good at what I do. Six months to a year later and I’m a depressed wreck: burnt out, suicidal and calling in on a regular basis because I feel like I can’t move. This has been a pattern my whole life and it has nothing to do with laziness: I know this because I work hard and (I hope) all my former co-workers and supervisors would attest to this. I stop working hard when my mental health begins to decompensate. Then I stop working altogether, and I mean this in an encompassing manner. My whole life stops working: I can’t do anything around the house, any coping skills go out the window because I’m stuck to the couch, or my bed, or that chair I always sit in at the kitchen table. Hiking and music are gone, and at times I just stare at the wall for hours on end. My brain stops working correctly. Distorted thoughts perpetuate the depression, while my depleted cortisol levels leave me open to severe anxiety, which also digs the episode’s heels in deeper. After this happened yet again with my final job as a therapist, my wife and I decided it wasn’t important for me to make as much money as it was for me to make meaning. I’ve played music for what seems my entire life, part-time professionally for the past decade. It was time to use those talents and skills to try and start a career doing the only thing that had ever really made sense to me.


I’m driving a straight line across the southern California desert, where the Colorado meets the Mojave in Joshua Tree. It’s dusk, I’m listening to Tycho churn out mellow electronic beats alongside ambient, dreamy, analog synthesizers and guitars. A slight crescent of moon has already risen behind me, and ahead the horizon is a stratum of colors: The Dr. Seuss landscape is divided from the sky by a fading band of pink and orange, changing the colors of the rocks from a deep pumpkin to dark violet. The colors continue above the fading sun: a fading sky blue turns navy as it reaches into space. My windows are open and the cool air licks my face. The smell of night in the desert is special: the dry, dusty cough of the day seems to allotrope into relief. The chill in the air makes it feel damp and the smell of the creosote bushes is a natural aromatherapy, lulling me to wind down. I drink this in greedily as I pull into my campsite and begin preparing for sleep.

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Barker Dam, Joshua Tree National Park, April 2017.

This is a scene from the beginning of a month-long tour I recently completed, but it’s one that I could write from several different, exotic locales. Over the past year-and-a-half, I have completed six tours ranging from five days to a month. I’ll be leaving in three weeks for a month-and-a-half. I live out of my Honda Element most nights, staying in national parks and forests, BLM lands, and even a Safeway parking lot or two. I spend my days hiking and fishing, and most nights are filled with gigs in exotic cities and some of the most amazing small towns this country has to offer. I’ve hiked the rocky outcrops of the Pacific Ocean, fished the rivers and streams of the Rocky Mountains, and I’ve walked the New York City streets in the dead of winter. I lived in one of the most remote national parks in the country for a month, writing music and gazing at a night sky the likes of which I’d never seen. I’ve met countless amazing people and been able to reconnect with old friends. None of these things would have been possible without music.

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On stage at Big Bend National Park, Texas, November 2016.

Soon after leaving the traditional career path I began realizing new and deeper love for writing and performing music. I realized that I loved the feel of a guitar in my hands just as much as I did when I was 13. It was invigorating; I couldn’t stop playing and writing. I began booking solo shows in earnest (I was still playing with a band at the time) to bring in some money, and I began looking at booking my first tour: Tucson to Silver City, NM, not six months after leaving my job. This first tour was a disaster. I left the house depressed and it grew as I went down the road. I ended up having to come home early, and my wife and a friend had to meet me in Truth or Consequences, NM to help me finish the journey as I was unable to drive. As I rode in the passenger seat for two hours back to Albuquerque I figured my time as a touring musician was over as soon as it started. It was just too scary to be on the road by myself.

Hitting the road alone can be dangerous for someone with such severe mental health concerns, but that doesn’t mean I shouldn’t do it. Quite the opposite, in fact. In my time in academia, I did a lot of studying on trauma. Not only was it close to my heart, but I found the concept of trauma to be absolutely fascinating, and I began seeing childhood trauma as a pervasive social problem. In my studies, I came across the concept of posttraumatic growth. It’s a term to describe the tendency for people who have gone through trauma and healed themselves to exhibit a perception of personal growth as a result of the process. This growth gives meaning to the trauma, creating space for further healing to take root. For this reason, posttraumatic growth has become a focus in my life: to further understand the optimal situations that produce it, and then apply them to my own life. One of the first things I realized about growing beyond my trauma was that I had to allow for situations where I needed to rescue myself, over and over again, to allow new emotional memories to become tied to my anxiety and depression. Memories where I triumphed.

In Peter Levine’s book Waking the Tiger, he discusses an incident where a group of school students was kidnapped and buried underground in their school bus. They escaped, some with more injurious trauma than others. A study was done on the children and the varying affects the traumatic experience had on them in the years following the event. Loosely explained, the study showed that the children who actively worked towards ensuring survival (in this case tunneling their way out of the bus and to the surface) showed graduated returns in growth and healing beyond the experience of being kidnapped. Older children who conceived of the plan and encouraged younger ones to help dig were shown to be the best off in the years following the event and the younger children who began to dig and help were doing well. The story lies in the children who were frozen by their fear and relied on others to rescue them. They were affected in a debilitating way by the traumatic event, even years after it occurred. What was the difference? In short: those who experienced the most posttraumatic growth kept moving. They refused to give up and they fought for survival.

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Fight or keep moving.

There are a lot of childhood traumas where fighting is not possible, as was the case with mine. Just because I couldn’t effect the situation at the time doesn’t mean I’ve lost my chance at posttraumatic growth, but it does mean I have to work harder at it. Going on tour and putting myself through anxious situations and coming out on top aids posttraumatic growth. Each time I drive through major city traffic without panic I’m one step closer to it never happening again. Each time I don’t throw in the towel when I’m driving in some faraway state while depressed and on the verge of tears I pound another nail into my trauma’s coffin. If I didn’t have music I wouldn’t be able to do any of this


I’ve been playing music since I was very young, and I’ve been writing it since I was 15. I feel in resonance when I’m creating music. Chasing this resonance has pushed me out of my comfort zone and that is something I have sorely needed. Chasing the resonance has brought a level of meaning to my life that I could never have imagined. It has been the true impetus of healing in my life, and when the going is hard that is how I choose to understand what I’m doing. I don’t have any delusions that I would become some famous singer-songwriter, I know that I’m just another white guy with a guitar. I also know that meaning is rarely found in something outside of ourselves, like money or notoriety. Meaning comes from within. Cultivating this meaning is one of the most important tasks we must accomplish in our lives. Music gives me the road. The road gives me meaning.

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Feeling good on the southern California Coast, April 2017.

 

ABQ. Phoenix. Joshua Tree I

IMG_0518 2I departed Albuquerque around 9 a.m., heading south towards Socorro on interstate 25. The sun was shining and creating a haze at the foot of first the Sandia Mountains, followed by the Manzanos further south. By the time I reached Socorro the haze had dissipated and opened up a relatively cloudless sky. The drive was pleasant, little traffic met me on the interstate, and I was excited to turn off onto Rt. 60, cutting across West-Central New Mexico, an area I had not explored before.

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The Box. 

As I drove I saw gray velvet clouds off in the distance, swallowing the Magdalena range. I stopped at a magnificent canyon called the Box I’d heard of from rock climbing friends. The silent site filled me with excitement around the wild and silent areas I would encounter throughout the tour. I passed by the Very Large Array, a system of radio telescopes I have always wanted to see. Not long after this I, too, was swallowed by the cloud cover. I watched the thermometer on my rearview mirror quickly tick down from 60 to 50, and finally resting between 34 and 40 degrees. The wind picked up to a gale and my little Eleanor was tossed around the road and I had to favor the right on my steering wheel as a result. Not long after snow began to blow from the sky, and continued to fall for the next couple of hours as I began to wind my way through the purple and gray mountains. Crossing the state line into Arizona, I was greeted by fields of white-gold buffalo grass as far as I could see. It offered a magnificent and stark contrast to the dark skies above.

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White-gold fields against a snowy, cold backdrop.

One of my favorite things about driving to Phoenix is how dramatically the temperature changes if you are approaching from the north. It can be 40 degrees in Flagstaff as you take the ramp onto I-17. You drop down from the 8-10k elevation of the north to the desert of the south. The iconic Saguaro cactus begins littering the hillsides and you know that it’s time to roll the windows down. After all, it’s 75 out there.

My approach from the central part of the state was a little different, although no less a dramatic landscape on my way into the Phoenix basin. It was the snowy, wet weather that hindered my coveted temperature rise. By the time I reached the outskirts of Mesa, just north of Phoenix, the sky had broken open once again, and the sun began to dry up any remaining clouds in typical Arizona fashion. I have never seen Phoenix so vibrantly green. The mesquite, creosote, and palo verde had feasted greedily on the above average rainfall of this past winter, and they were bursting with chloroform to show for it. The green was punctuated by the bright, goldenrod Chamisa that sprouted from the rocky hillsides, defying the need for adequate soil as desert plants often do.

I turned off towards the Tonto National Forest and within minutes I was rambling away from the bustle of one of our country’s most populated metropolises and transplanted into a wild corner of the state that I had never seen before, and I was reminded of why Arizona remains one of my favorite wild places. There are so many places one can get lost in Arizona, and there is a great variety of the landscapes you can access. I was headed towards Horseshoe Lake, following a deeply rutted and nerve-wracking road towards the Horseshoe dam, and the river below it. My car dipped and banked, slamming too hard, too fast, too many times into the canyons that were created in the unmaintained access lane. After what seemed like an eternity on that washboard, I came upon the campground I was to meet a friend at, and I found a site. When I emerged from my car, I saw that my rear, the drivers-side tire had popped, and my car sat sadly on the rim, digging into the soft earth. Poor planning on my part resulted in my tire jack residing in a compartment underneath Eleanor’s sleeping platform. Even poorer planning resulted in forgetting my knife, or any cutting utensil whatsoever, and that meant I couldn’t cut the industrial strength zip-ties securing my bed in place. Here I was, in the middle of the Arizona wilderness, with a flat tire and no foreseeable way to get what I need to fix it. There were no other campers nearby, and I could only hope my friend would come through and meet me as planned.

I sighed. I laughed. I said, “God dammit.” But that was it. No meltdown, no screaming, no frustration whatsoever. Just bland acceptance of the situation. I pulled my chair out and sat there, taking in the sights of the marshy banks of the creek that ran behind our sites, and I spied on several different types of raptor birds hunting their evening meal. The day turned twilight, and night followed. I began thinking that my friend wasn’t coming. Oh, well. I was just preparing myself for an intense walk the following day when headlights approached in the distance. Sure enough, it was my friend. We laughed at the situation and resolved to fix it in the morning. Too late for that kind of hassle.

We awoke the next day and fixed the tire quickly. I spent some time meditating on the banks of the creek. Birds sand all around me, the water roared, and my life felt right. To spite my flat, I went and purchase four brand new tires and headed to the gig.

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This morning I awoke and made the three-hour trek to my special place. And the shine has not worn off. As I pulled off of I-10 and approached Cottonwood, an immense sense of relief and gratitude rose within my chest, escaping my mouth in a long and breathy sigh. I was back in my heaven, my rose. It turned out that the flora of Phoenix was not the only place to take full advantage of a precipitous Winter. The hillsides were erupting the same yellow gold. It was a blanket to the desert. I pulled over and looked closer: there were spots of orange, purple, green, and blue in addition. Red Claret-Cups emerged from their namesake cactus. It was astonishing to behold as I made my way through the park towards Indian Cove.

I parked at my site for the next few days and took a breath in, smelling the dusty creosote that surrounds my site. It will be in full petrichor at morning’s first light, as the dew settles and the day begins.